Surfing was the new cool sporting pastime of the islands of Hawaii and the west coast of the States too, and once surfers started to wear these locally designed shirts they became a symbol for leisure, relaxation and happy times. Also music trends, and in particular Rock ‘n’ Roll, had a role in taking the shirt to a wider audience, with Elvis Presley wearing one beneath his Hawaiian garland, in the sixties musical Blue Hawaii.

Elvis and the early surfers were only the starter though and once the main course was served up by Brian Wilson and his brothers plus friends in The Beach Boys, West Coast cool and the hippy revolution added the shirt to their various style icons. The driver of the VW camper wouldn’t be seen dead with his Bermuda shorts and Hawaiian shirt and the brighter more dazzling design, the better – even today a true …