Designer perfumes are popular mainly because of the name written all over the bottle. Who wouldn’t want to say that his perfume is a Gucci, or a D&G? Surely, the great names in the fashion industry wouldn’t dare sign off their names on the bottle if the perfume is not good enough for their taste. Since their name is on the line, they are out to make sure that it’s the best one you’ll have thus far.
There’s an air of elegance in every designer perfume bottle. And since we’re talking about fashion as far as perfumes go, sophistication does play a very important role. And the big names in the fashion industry are the ones who know most what sophistication means. People trust big ticket designers for that.
Even with the fact that designer perfumes are not cheap, the market for these perfumes is still huge. People are buying because they want to enjoy the sheer goodness in these scents. And they especially want the ones created by the biggest names in the industry. For a lot of people, looking good and smelling great doesn’t really have a price tag. They’re willing to go high for as long as they’re getting their money’s worth.
A new player in the perfume market is sure to find it hard to elevate to the ranks of designer perfumes. That’s why they have to be overly competitive. To do it, some try to copy the scent of a particular designer perfume – the closer they get to the scent, the better they think their product will fair. As for the others, they make their price come way low. With a lower price tag, they surely can interest the larger market to spend they money on low cost perfumes than spend heftily on designer brands.